How to use Pinterest for your Business – show #99

by Carla Wilson and Mary Motz on April 25, 2013

Co-host Social Media Consultant, Jeff Tincher of 610 Digital, will discuss using Pinterest for your business.


On today’s show, guest co-host Jeff Tincher and I discuss social marketing best practices for businesses during a tragedy. This week’s unfortunate Boston Marathon bombings proved to everyone that another business system needs to be implemented: if tragedy strikes, be prepared to respond (or not!) appropriately in marketing efforts. We will discuss suggestions from our online research and colleagues.

Here is a link to the post on SocialMediaToday by Steve Shattuck that got us thinking about best practices to consider – like immediately disabling scheduled posts / emails, alert employees, alert followers if appropriate, and post condolences if appropriate. Know that sometimes silence is perfectly acceptable depending on your brand.

Our colleague, Coreen Tossona had these suggestions:
1. Don’t tweet “facts” as you hear them, tweet them after they’ve been confirmed. Even then you may want to wait a bit.
2. Keep comments positive and supportive and try to keep emotion out of it – especially if the emotion you’re feeling is anger.
3. Be helpful. The #BostonHelp tag became a place for people to post opportunities for food and lodging.

What suggestions would you offer to companies when considering best practices for marketing during a tragedy? We would love to hear your comments below.


Online Security and Safety Tips – Show #97

March 28, 2013

In today’s episode Mary and I talk tips about keeping your online accounts secure. We discuss some tips for protecting your digital information that you might not have thought of…… As a reminder, change your passphrases (notice that I didn’t say passwords) frequently. And, do not use the same passphrase for multiple accounts. Per Mary’s [...]

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On Working at Home & Other “Controversies” – Show #96

March 14, 2013

Today, Carla & I will chat about all the hullabaloo in the press regarding telework and staying productive without a structured schedule. Can anyone succeed when there are no fixed schedules or places…or face-time with colleagues?  Let us know your thoughts  in the comments.

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Avoiding the “Delicate Doll” Syndrome – Show #95

February 28, 2013

Today, Carla & I chat about the dangers of what Mary calls the “delicate doll” syndrome. Check out this episode for an explanation.. and how to avoid this costly and time-wasting pitfall: Helpful Links: Sucuri Security Backup Buddy  

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Professional Development – Show #94

February 14, 2013

In today’s episode of Online Biz Insiders show, Mary Motz and Carla Wilson talk about professional development – those classes and events that you attend to keep you at the top of your game. Carla is in the midst of two training classes – one specifically for Social Media and one for video marketing. We [...]

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Carla’s Awesome and Inexpensive Audio Video Gear – Show #93

January 31, 2013

Today we will be chatting about Carla’s super-cool audio and video production gear that she uses to help clients get started with video marketing. She walks us through how to do a quick DIY video (that Carla will spiff up and make into a video masterpiece.)

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Video Marketing Basics – Online Biz Insiders – show #92

January 24, 2013

In this episode of Online Biz Insiders, Mary and Carla discuss some video statistics and basics to consider if you want to use more video in your marketing. They also discuss their industry’s upcoming Live Summit sponsored by the International Virtual Assistants Association.

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Taking Time Away from Media – episode 91 – Online Biz Insiders show

January 3, 2013

In today’s episode, Mary Motz and Carla Wilson discuss Carla’s recent 3 day “media fast.” Yes, a fast from media is possible and recommended!

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Episode #90 – Surprise Topic!

December 13, 2012

Carla & I are ad-libbing today, as we are getting a good case of holiday-itis. Im sure we will think of something fun & useful to chat about.

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